Yanmar has adopted an eye-catching 'Premium Red' paint colour across all its machines globally.

Premium Red machines were first introduced onto the North American market in 2020, and this roll out sees Yanmar’s EMEA , AOLA (Asia excl. Japan, Oceania, Latin America) and Japanese markets completing the metamorphosis. The new paint colour brings Yanmar’s compact equipment inline with Yanmar Group’s image.

“Our dealers and our customers really like the new colour,” said Jeff Pate, sales director, Yanmar Compact Equipment North America. “Everyone feels that Premium Red attracts attention on the jobsite, and just as the quality and reliability of our products stand out from the competition, in a sea of yellow competitive machines in North America, our Premium Red colour stands out too.”

“Our acquisitions of the past few years are now fully integrated into a harmonised, Yanmar CE way of working, with common processes and customer focus right across our enlarged product and services portfolio," adds CEO, Giuliano Parodi. "For us, Premium Red sends out a clear signal that we are one company, with a clear product strategy. But our transformation goes far beyond our machines. Indeed, we are challenging the way we think and the way we work, to transform our products, our business, and our brand to create even more value for our customers.”

To wit, the company recently unveiled the new SV17e. Also sporting the Premium Red livery, it is aimed at customers in the European market in the 1.5 to 2.0 tonnes segment.