Access specialist, WernerCo, has announced that it will henceforth be known as 'ProDriven Global Brands'.
"The name change reflects a significant transformation for our company. Starting life as a safe access brand in North America, the company has continued to grow the WernerCo brand into a variety of industries worldwide," explained MD Justin White, adding: “The new strategic name change reflects our ongoing commitment to innovation, growth, and a diversified product and brand portfolio.
"As the Werner brand has expanded and gained market share, internationally we have built a company with a collection of brands that are longstanding leaders in their respective industries, most notably, BoSS and Zarges. The name ProDriven Global Brands reinforces the fact that as a company we are prepared for the next phase of growth.”
And there we have it. It probably won't make much difference in terms of the individual sub-brands, but stay tuned to the company's new website for more information.
https://www.prodrivenbrands.com/
