Speedy has launched a new £multi-million marketing campaign called ‘Make Every Job Easy’, which promotes tool hire to novice and DIY consumers across the UK.
The company aims to raise awareness of its partnership with B&Q, along with the benefits of hiring its extensive range of tools and equipment suitable for domestic DIY projects. The campaign comprises advertising and partnerships spanning TV, radio, digital outdoor media, digital and social platforms, along with PR activity.
Elements of the campaign began rolling out on 4 April, with TV ads set to run nationally on ITV and Sky from today, 27 April. The campaign also includes sponsorship of Radio X sports news, and a promotion with popular DJ Chris Moyles, which will give his listeners the chance to win £3000 cash towards their next home improvement project.
Encouraging domestic customers to hire provides a sense of flexibility for those looking to take on ambitious home improvement projects, without the pressure to invest in costly specialist equipment. Considering the continued UK home improvement boom, coupled with supply chain issues and trades worker shortages, Speedy is encouraging experienced DIYers to consider using tool hire to complete more complex projects.
Speaking of the new campaign, Speedy Chief Executive Russell Down said: “As homeowners continue to invest into making their dream home a reality, home improvement activity is growing. This increase in activity represents an opportunity for Speedy to lead the hire market and effectively answer the ‘why hire?’ question for DIYers and small traders.
"Our multi million pound campaign demonstrates the benefits of hire in making it easier and quicker to complete home improvement works. We’re excited to launch this campaign which re-enforces our position as the market leading brand in UK tool hire, bringing to life the incredible potential that lies with tool hire for both trade and DIY customers”.
