Lance Show & Publications Limited has confirmed that the The Showman’s Show will now be going ahead at the Newbury Showground from 20th – 21st October 2021.

What a pleasure it is to have some good news to share, this event taking place long after the June 21st deadline for the lifting of lockdown restrictions has passed. In the meantime, Event Director Johnny Lance had this to say:

"The unveiling of the roadmap was the positive news that we’d all been waiting for. As publishers of the Showman’s Directory, we’ve seen a surge in event organisers getting in touch to confirm dates for their 2021 events and we’ve been busy updating the website. It’s also been wonderful to see so many high-profile events receiving national media coverage as they announce that they intend to run and to see ticket sales looking promising. It has certainly prompted conversations with many of our exhibitors and we’re delighted that bookings have got off to a steady start.”

While fellow event director, Jeremy Lance added: “The roadmap is a step in the right direction, but we know that there are still many challenges ahead for event organisers and suppliers. Whilst we’re optimistic about events returning, our priority is to support our exhibitors and visitors so in the coming months we will be monitoring the situation to ensure that we plan the show in accordance with not only the regulations but the mood of the industry.”