Hyundai Doosan Infracore is replacing the Doosan brand on its construction equipment, and is introducing its new brand called ‘DEVELON’.
DEVELON is a combination of the words ‘Develop’ and ‘Onwards’. HDI had planned the launch of the new brand since it became a subsidiary of HD Hyundai in August 2021. With the change of the brand name, the new DEVELON decal will be used on HDI’s construction equipment.
“Our three construction equipment businesses have already solidified their status as one of the key business pillars of HD Hyundai and have built an unwavering foundation for achieving performance targets and creating synergistic effects among them, amid the rapidly changing global economic environment,” said Cho Young-cheul, CEO of HDI.
HDI now plans to illustrate its vision by releasing a ‘New Brand Showcase’ via social media by the end of February. It will also unveil equipment bearing the DEVELON branding at CONEXPO-CON/AGG 2023, which will take place in Las Vegas this coming March.
