JLG has announced a new long-term strategic partnership with Access Platform Sales (APS), and its group company Platform Service & Repair (PSR).
APS has been appointed as a non-exclusive distributor for JLG and Power Towers equipment across Great Britain. Based in Middleton, Greater Manchester, PSR will assume responsibility for warranty, service, repair and spare parts provision for the JLG, Power Towers and Hinowa product ranges.
“This partnership with APS reflects our commitment to continuously evolving and reinforcing our business model to better serve our local customers,” said Rogerio Dos Santos, Vice President Europe, JLG. “By combining JLG’s innovation, engineering excellence and strategic customer focus with APS’s operational proximity and service capability, we are building a stronger platform for sustainable growth in this important market."
Under the new arangement, JLG will continue to focus on product innovation, engineering leadership and strategic customer management. APS will lead sales execution, parts and selected distribution activities, and PSR will manage warranty and service operations nationwide. JLG will continue to sell directly to certain customers in Great Britain.
“Our strategy is not one-size-fits-all,” he continued. “We evaluate each market individually to ensure the right structure is in place to deliver the highest levels of customer satisfaction and operational excellence. This partnership with APS in Great Britain is a deliberate, market-specific decision, carefully structured to ensure business continuity, protect customer relationships and create long-term opportunities for the teams involved.”
“We are delighted to extend our partnership with JLG, " added APS Managing Director Andy Bray. "APS has enjoyed tremendous success with the Hinowa and AUSA brands, and this new agreement with JLG and Power Towers builds on longstanding collaboration and mutual success. It allows us to provide our customers with an even wider range of access solutions, backed by the trusted support, service, locally-based parts stock-holding and proven aftercare that APS is known for.”
https://www.jlg.com/en-gb
