'Innovation' is a highly subjective term - and companies offering new products are entirely free to deem them creative, inventive, ingenious and utterly cutting-edge.

We wouldn't dare to suggest otherwise, which is why we lean on the informed opinions of professional hirer's when it comes to deciding the ten most innovative products for next years' Innovation Trail Live'.

To which end, we are pleased to announce that the Innovation Trail 2026 is now open. Open to all Executive Hire Show 2026 exhibitors, that is...

They are thus invited to suggest their products - be they brand-new, or launched within the last 12 months. All entries should be sent to EHN editor Andy, who will feature all products in the January edition of Executive Hire News.

The new products will then be sent to our chums at Hire United - a trade body incorporating some of the biggest and best names in the business. Their esteemed members will then select ten products for the LIVE component of the Innovation Trail, the manufacturers of which to be interviewed on their EHS 2026 stands.

There is no cost for taking part - EHS 2026 exhibitors need only supply a press-ready photo of their product (1- 2mb or more, please), with a short description of the key features and benefits.

It's as simple as that, so please send all Innovation Trail entries to Andy at a.mcvittie@hgluk.com by December 12. And don't forget to register for the main event itself - taking place at the Coventry Building Society Arena on February 11-12.

https://www.executivehireshow.co.uk/