As the country continues to unlock and live, in-person tradeshows are back on the calendar at long last - including two of our very own, of course - an online event might seem a little latecoming. Even so, Finning Cat's 'FinRock 2021' is an adventurous outing taking place, as it does, on an interactive digital island.

Finning and Caterpillar customers old and new are invited to attend. Likewise, operators, engineers, executives and managers, equipment enthusiasts, those seeking product advice or information, or who are perhaps wanting to discuss employment opprtunities. In short, it's pretty much an open event, which Finning Cat is already describing as 'the antidote to video call fatigue'.

The entire shebang is centred around an immersive expo packed with interactive zones, each offering unique features and benefits. 'FinRock21 TV Live' will be broadcasting throughout, hosting studio guests and offering a range of live presentations from industry experts on a wide variety of topics.

Visitors can get hands-on at the 'Interactive Showroom Experience', take a gander at new technologies in the 'Tech & Innovation Zone', live chat about machine, business and finance matters in the 'Business Zone', or avail themselves of tempting show-only deals.

FinRock21 runs from 10am to 4pm on 21st October 2021, and prospective attendees are assured of no dull conference calls, wearisome PowerPoint presentations or dreary webinars. 

That sounds like an excellent plan, so head here for further information.