Having introduced the Cramer brand of battery-powered tools to the UK - at tradeshows such as Saltex and on Stand K48 at EHS 2024 - British garden equipment manufacturer and distributor Handy has revealed that substantial investments are set to be made in Cramer by its parent company Globe Technologies.
Speaking of the cash injection, Mark Moseley, Handy sales and marketing director, said: “We enjoy an excellent working relationship with Globe Technologies, which began – and continues – with the Greenworks brand, and has seen us effectively pave the way for the Cramer brand in the UK. The future of commercial landscaping equipment lies in Lithium-Ion technology, but the levels of long-term investment required to grow and service such a large and aggressive market and growth ambitions, needs a greater and direct commercial focus.
"With Handy’s core market being consumer gardening machinery, we have decided the time is now right for Handy to pass the Cramer baton to Globe, who are now in a position to make a significant investment in the UK operations, including establishing their own operating company and distribution hub.”
The Globe group recently floated on the Shenzhen stock exchange, which has allowed the company to finance future expansion worldwide. They will be making substantial investments in the Cramer brand across Europe, with a particular focus on the UK. The funding will result in new technologies and products – including battery ride-on mowers, UTVs, robotics and 82V handheld products – and will also enable Globe to establish sales and distribution support. New premises to house distribution, after sales, spare parts, finance and customer services are already in the process of being acquired, and personnel recruited and trained.
For existing UK dealers of the Cramer brand, the transition from Handy to Globe Technologies UK Ltd. is expected to take place from early 2024. Handy and Globe Technologies will work together to ensure a smooth transition and Handy will continue to manage and support the Cramer business until that transition is completed. Globe Technologies will honour the same commercial terms that are currently in place with Handy.
This latest development will not affect the Greenworks brand of battery-powered garden machinery and power tools, which Handy will continue to distribute, along with its other key brands, Webb, The Handy and Q Garden.