Speedy has just agreed a 12-month partnership with DIY influencers, 'The Restoration Couple', to support the launch of the its new consumer tool and equipment hire offering.
The new partnership will focus on a series of content drops produced by the couple, as they take on a DIY project to build a cabin at their Gloucestershire farm. It all forms part of a £multi-million marketing campaign to promote tool hire, the Speedy brand itself and the company’s UK-wide partnership with B&Q.
Jo and Tim Martin - The Restoration Couple, seen here taking a break from banging up a bit of OSB - have amassed 43 million views on their YouTube channel since they began producing their DIY content in 2013. Without professional trade experience, their videos show them taking on building, carpentry, gardening and decoration projects.
Guy Maddock, group marketing director at Speedy, said: “This pioneering new partnership supports one of the most loved DIY content creators and connects Speedy with homeowners at a scale and level of integration that no hire company has done before.
“It’s the first influencer partnership of its kind in the hire sector. The Restoration Couple have a large and loyal following of DIYers and small traders and will play a huge role in building awareness of our brand across the consumer market."
While Tim Martin of The Restoration Couple added: “It’s important that any brand we work with is immediately relevant to our channel and can offer our audience real value with their products.
“Speedy is a natural fit for us. Tool hire could play a huge role in DIY and we want to show our followers the value it can offer."
