Point of Rental has announced the acquisition of 'The Owl' - a rental data insights platform founded by industry veterans Anthony Durante and John Feliciano.
Durante, co-founder and previously the CEO at New York-based Durante Rentals, as well as a longtime contributor to the American Rental Association (ARA), has built his career around operational excellence, benchmarking, and industry collaboration. Feliciano brings extensive rental experience and a shared passion for helping rental companies leverage data to make smarter decisions.
Together, they founded The Owl to bridge the gap between raw data and real-world rental operations, turning performance metrics into practical, actionable insight.
“This acquisition is about more than technology,” said Wayne Harris, CEO, Point of Rental. “It’s about bringing industry knowledge into the heart of our innovation strategy. Anthony and John understand rental businesses because they’ve led them. Their experience and commitment to advancing the industry align perfectly with our mission.”
The Owl will be integrated into Point of Rental’s Rental Intelligence Suite. Customers will benefit from more meaningful benchmarking, clearer performance visibility and tools built by people who understand the day-to-day realities of running a rental company.
“I’ve long respected Point of Rental as the true leader in rental software,” said Durante. “They’ve consistently evolved, innovated, and raised the standard for what technology can do for rental businesses. Joining their team is incredibly exciting for me. Together, we have an opportunity to combine deep industry experience with best-in-class technology to deliver even greater value to rental companies worldwide.”
Feliciano added: “We built The Owl because we saw firsthand how powerful data could be when it’s presented in a way operators can truly use. Joining Point of Rental gives us the scale to continue that mission: helping more rental companies turn information into impact.”
Point of Rental will retain The Owl’s core team, with both Durante and Feliciano playing key roles in advancing analytics strategy and continuing to contribute their industry expertise.