Martin Plant Hire has signed a  franchising and licensing agreement with easyHire, a specialist in the supply of digital solutions for the rental sector, that will see the business launch easyToolhire Scotland.

The company purchased the exclusive brand rights to easyToolhire Scotland to achieve greater local expansion, capitalising on digital channels and the 98 per cent consumer brand recognition the easy family of brands holds in the UK. 

The easyToolhire logo will now alongside Martin Plant Hire's own branding, and the company will continue to offer its customers the same levels of service going forward. The dual-branded partnership will enable Martin Plant Hire to build on its foundations, digitising operations and giving customers the opportunity to order equipment at the touch of a button.

Commenting on the new arrangement, Andy Martin, managing director of Martin Plant Hire said: “For 47 years, Martin Plant Hire has been serving customers in Scotland; everyone from large construction companies to DIY and home improvement enthusiasts.Our business model has served us well but we felt that the time was right to invest in our future. Lockdown proved how important it was to be able to take online orders, answer customer queries quickly, and have a strong online presence on every platform."

“By collaborating with easyHire and dual branding the business, with both the easyToolhire Scotland and Martin Plant Hire brands being visible, we are leading from the front, leveraging the benefits of being associated with a world-leading brand and giving our customers the opportunity to hire tools easier.”

Meanwhile, ex HAE CEO Graham Arundell, who now advises to easyHire, added: “It’s great that easyHire has recognised the opportunity for local independent plant and tool hire businesses to grow by going digital. The excellent platform developed by easyHire will I’m sure have a positive impact on these family-owned hire companies across Europe and the UK.”