May 9th marked the end of an important chapter at the CEA, as Joanna Oliver MBE completed her final day with the Association after 30 years of service.
Joanna has played a central role in the CEA’s activities over the last three decades – shaping the export programme, contributing to the launch of events including PlantWorx and Futureworx, and working with government and industry stakeholders. Recognised for her knowledge of international trade and policy, she has supported members across the sector and represented UK manufacturers around the world.
She joined the CEA in the mid-1990s and became a key contact for export-related matters. During her time with the Association, Joanna helped deliver numerous trade missions and UK Pavilions at international exhibitions, including Bauma, Conexpo, BICES and M&T Expo.
Joanna was also part of the PlantWorx project team and, more recently, helped launch Futureworx. Her network across government departments, embassies, export bodies and industry organisations has contributed to the CEA’s wider influence and ability to support its members.
Although she has stepped down from her role at the CEA, she continues to work with AMPS and will be involved in PlantWorx 2025. She also plans to provide consultancy support to businesses using her experience in trade and policy.
Viki Bell, Chief Executive of the Construction Equipment Association (CEA), said:
“Joanna has played a huge part in the CEA’s story and has helped me enormously as I’ve transitioned into my role as CEO. Following the recent announcement that AMPS (The Association of Manufacturers of Power generating Systems) is adopting the CESAR scheme for their members, I’m delighted that I’ll still get to work with Joanna on this important initiative. Joanna will also continue to support PlantWorx 2025, which will provide an opportunity for our members to wish her farewell."
“Looking back, I’m struck by how much I’ve learned - not just about organising events, but about people, resilience and embracing challenges head-on. It hasn’t always been easy, but I’ve loved nearly every minute of it," added Joanna.
"To my friends across this remarkable industry - especially those who’ve travelled the world with me to some of the more ‘interesting’ corners of the globe - thank you. The memories we’ve made, the challenges we’ve faced, the whisky we’ve drunk and the laughs we’ve shared mean more to me than I can say.
"Here’s to more adventures and more memories. I wouldn’t have missed it for the world.”