JCB says that crowds are flocking to see a special 80th birthday installation at its lakeside HQ in Staffordshire – an eight-tonne backhoe presented as if it were a scale model.
Visitors have been marvelling at the display, which features a full-sized 3CX Sitemaster packaged in the style of the 1:32 scale models loved by collectors worldwide.
The ‘Backhoe in a Box’ was unveiled as part of JCB’s 80th anniversary celebrations, and it will be on display beside the lake at Rocester until January. Its stands approximately 15 feet tall by 25 feet wide - it is also lit at night.
The exhibit also marks yet another milestone in JCB’s history: more than one million replica models of its machines have been produced under TOMY’s Britains brand (some great stuff in its range!). Earlier this year, JCB also celebrated the production of its one millionth full-sized backhoe loader.
JCB Deputy Chairman George Bamford said: “Scale models of our iconic machines have been a part of the JCB family for as long as I can remember. The ‘Backhoe in a Box’ at JCB’s World HQ is an amazing tribute to our market-leading backhoe and is a truly spectacular sight.”
Wile TOMY Europe MD Mary Wood added: “The most successful Britains JCB replica model has been the backhoe loader, so TOMY is delighted to see this product in the form of this giant model displayed at the JCB World Headquarters in Staffordshire.”
All of which begs the question - why can't JCB just deliver all its machines this way?
https://www.jcb.com/en-GB/
