'Innovative' products come in all shapes and sizes, and we're always delighted to see what clever new ideas the plant and tool hire industry has up its sleeve.
Of course, one company's revolutionary breakthrough might be another's clever tweak, but who are we to judge? That's why we leave the important decisions to the people who know best – professional hirers!
With that in mind, the Innovation Trail 2027 is officially open for entries, and we're inviting all Executive Hire Show 2027 exhibitors to put their latest products forward.
Whether it's brand-new or launched within the last 12 months, we want to hear about it. Every entry will be featured on the Executive Hire News website, giving participating companies some welcome exposure ahead of the Show.
We'll then hand the entries over to our friends at Hire United, whose esteemed hire industry members will select ten products to feature in Innovation Trail Live. The chosen exhibitors will then be interviewed on their stands during EHS 2027.
And remember, the Innovation Trail isn't a competition – it's an opportunity to showcase the industry's ingenuity, creativity and fresh thinking.
Better still, it's completely FREE to enter! Simply send us a press-ready digital product photograph, together with a short description of its key features and benefits.
So, what are you waiting for? Send your Innovation Trail entries to EHN editor Andy at a.mcvittie@hgluk.com by December 11.
And don't forget to register for the Executive Hire Show itself - our twentieth anniversary! - taking place at the Coventry Building Society Arena on February 10–11.