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November 3, 2017

Hitachi tools to re-brand

Filed under: Whats New — EHN Team @ 8:55 am

Hitachi Koki Co. Ltd has announced that it will change its corporate name to Koki Holdings Co. Ltd from 1 June 1 2018, and will re-brand its line of Hitachi power tools under the new name, HiKOKI, effective from 1 October next year.

The company says its decision follows its new partnership with private equity group, KKR. It is also establishing a subsidiary as its European headquarters, called Koki Holdings Europe GmbH in Dusseldorf. This will commence operations later this month and will serve to carry out the parent company’s activities in Europe.

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