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October 8, 2019

Asif Latief to become Boels UK MD

Filed under: Latest News — EHN Team @ 1:58 pm

Asif Latief is to join Boels UK on 1 January 2020 as Managing Director. He was previously Marketing Director with A-Plant, having held a number of senior management positions since joining them in 2002.

Pierre Boels, CEO of Boels Rental said: “I am delighted to welcome Asif to the Boels team. We have ambitious plans for our UK business as we reach a pivotal point in our strategy to become a national hirer of choice. His extensive experience coupled with his knowledge of the equipment rental market will be invaluable as we look to accelerate our growth.”

Asif Latief said: “Boels has an excellent reputation across Europe and I am delighted to be able to join them at such an exciting time. Being a family run business, it has a number of values which resonate with me, especially the focus on developing its people to be the best that they can be, delivering a high level of customer experience, and all this supported by a solid investment programme to help the business grow. The aim is to be a leading player in the UK rental market and I look forward to being a part of that journey.”

Asif Latief will take over the responsibilities of Chris Haycocks, who will leave Boels UK at the end of January 2020 together with Scott Mulley. The strategic board of Boels Rental paid tribute to them for their contribution in building Supply UK, which Boels bought in 2017, other UK acquisitions and finally the integration of the Boels UK operation.

EHN aims to catch up with Asif Latief in the new year to learn more about the company’s plans.

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