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July 16, 2019

Lifting Gear Hire rebrands

Filed under: Latest News — EHN Team @ 8:45 am

As part of a global rebranding, Lifting Gear Hire has unveiled a corporate name change to LGH. It believes this will overcome local variations in meaning, especially between Europe and the United States, where the word hire is often used for recruitment rather than equipment.

The change will standardise the LGH brand across the group’s 36 locations in six countries. A new website has also been launched to highlight the company’s international reach across a wide range of industry sectors.

Established in 1970, LGH plans to open a new location every year for the foreseeable future, continuing expansion throughout its established presence in North America and Europe, dovetailing with growth into new territories further afield.

Ian Parkinson, LGH Group Chairman (pictured), said: “We have made significant changes within our operations in order to position ourselves better to serve both existing customers and drive forward into new emerging markets.”

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