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January 22, 2019

Vanguard and Boels sponsor cycling team

Filed under: Latest News — EHN Team @ 8:48 am

Vanguard Engines, a Briggs & Stratton Corporation brand, has joined forces with Boels Rental and Dolmans Landscaping as a sponsor for the Boels-Dolmans Cycling Team, for the 2019 racing season.

The sponsorship is built around the shared values and principles to improve performance. The two companies say that the modern era of cycling focuses on training with power, using power meters to scientifically measure athletes’ performance for greater training productivity and improved results. Vanguard says its engines are similarly about powering professionals to get a job done, improving efficiency on the job site and maximising equipment productivity.

Taking part at the official team launch in the Netherlands, Senior Manager Marketing for Briggs & Stratton, Paul Bramhall, stated: “Sponsoring the Boels-Dolmans Cycling Team is important to us as it supports our strategic collaboration with Boels Rental. The team shares the same ethos and ambitions as Vanguard – to set new standards, continually striving to be the best, and deliver winning results.”

Armand Rooyakkers, Marketing Communications Officer at Boels-Dolmans Cycling Team claimed: “Having a global commercial brand like Vanguard on board will help the team gain greater exposure in markets outside of our core European market. As Vanguard is a US brand – and we have some American and Canadian riders in the team – it can help us gain greater brand exposure in North America as well.”

Pictured from left to right are: Erwin Janssen from Dolmans, Anna van der Breggen, winner road world championships 2018, Paul Bramhall, and Pierre Boels, CEO of Boels Rental.

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