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April 1, 2018

Morris thinks ink and adds ‘tat’

Filed under: Latest News — EHN Team @ 7:24 am

Morris Site Machinery reports that it has waited until today to launch a special initiative for employees and customers to literally display their allegiance to its brand.

Growing interest in body art inking has, apparently, prompted the company to have its Built to Perform logo designed as a tattoo for loyal supporters to wear with pride. The manufacturer even goes so far as stating that it will add this ‘tat’ to its lighting towers, generators and other site equipment.

CEO Chris Morris was among the first group of colleagues to sport the tattoo ahead of today’s launch. With an uncharacteristic lack of modesty, he told EHN: “It’s my first tattoo and looks fantastic. It’s had an amazing reaction already from family, friends and business associates.

“The team at Morris is known for its commitment and going all out to spread the word about our brands and products. This is a great way to make that pride visible with a tattoo that will last a lifetime,” he enthused.

“It is not only for company colleagues, though,” he went on. “We expect many of our loyal customers to follow our lead and have the tattoos inked too.” Pictured at the inking session are, from left, the company’s Scott Rayne, Chris Morris, Gemma Minshell-Sutton and Stuart Evans.

While EHN would not normally comment on suppliers’ marketing ruses, let alone body modifications, we doubt this ploy will make its mark for long – especially after Morris revealed it had approached a ‘celebrated’ tattoo artist, April Jest, to provide the service at its Wolverhampton base.

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