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Executive Report : Dazzling array
As well as a range of proven lighting products, TowerLight is now launching a wider line-up of equipment targeted at additional hire markets. Alan Guthrie reports.
The branding might not have been familiar, but the lighting equipment on the TowerLight stand at SED most certainly was, such as the hugely popular VT-1 9m vertical mast tower. “Previously we have promoted our products in the UK under the GenSet brand,” said International Sales Manager, Paul Hay. “However, we are now extending the range of machines we offer direct from TowerLight’s Italian factories. Using one core brand name for the greatly diversified line-up will avoid confusion.”
While there are more than 30 products in TowerLight’s lighting portfolio, three models represent approximately 90% of the manufacturer’s sales into the UK hire market. The innovative VT-1 features hydraulic mast erection and its compact dimensions facilitate transportation. “The VT-1 also enables hirers to target many markets, including construction, events, rail and military applications,” said Paul Hay. “It has genuinely revolutionised the lighting tower industry and has become a core hire product. Also very popular are the smaller VT-2 7m tower, and the LinkTower, several of which can be connected together and driven from one power source.
“Together with my colleagues Ray Caulfield and Wayne Brennan, we offer expertise as well as the equipment. We can work with hirers and their customers, giving advice on the lighting coverage and intensity for specific applications, and producing drawings showing the optimum positioning of the machines.”
SED saw the launch of several new product ranges. TowerLight’s Gladiator secure storage boxes have been sold successfully in other European countries for several years. Models like the Caesar have an anti-theft locking system and adjustable drawers. “We have developed these products using our experience of manufacturing machine cabinets and casings,” said TowerLight’s Technical Director, Andrea Fontanella, who was in attendance at the Show. “We also offer fuel storage tanks for generators and units for containing chemicals and hazardous materials.” Being demonstrated at the Show were models from the new Gladiator range of compact tracked dumpers, all of which have Honda petrol engines, and some models can be fitted with Yanmar diesel power units. TowerLight believes the 850TOP model will appeal to hirers, offering a maximum 2.7m tipping height and a 550kg load capacity. A self-loading system can be fitted as an option. “In the same way that lighting products like our VT-1 were developed to address Health & Safety issues, the mini dumpers help reduce on-site manual handling,” said Paul Hay.
SED also provided the launch pad for Gladiator pressure washers, including the Hydrotrailer Fast. This trailer-mounted model can deliver 960 litres of water per hour at 200 bar. It has a 1000-litre tank, a Yanmar diesel engine, and an automatic hose reel that can be rotated and locked into position.
The Gladiator offering also includes water-based dust suppression machines that create a fine mist to trap dust on building sites without creating a slurry. The smallest model, the DF3000, can be powered by a 7kW generator and fed by a separate bowser.
The scale of TowerLight’s operation is impressive, having three factories in Italy. One is dedicated to lighting product manufacture, another to making the Gladiator line-up, and the third specialises in pumps, including self priming, vacuum assisted, electric, diaphragm and self priming and electric submersible models. Andrea Fontanella believes that “by raising our UK profile and increasing our line-up now, we are enabling hirers to win business more quickly when the upturn comes, as well as helping their customers provide solutions to Health
& Safety considerations and other issues.” •
www.towerlight.it
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