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Executive Hire Forum: REASONS TO BE CHEERFUL… We
trust
that
the
whole
industry
had
a
relaxing
and
enjoyable
Christmas
and
New
Year
holiday
and,
...One On the subject of Health & Safety, and, in particular in response to the Work at Height regulations, no hirer has done more than Speedy to represent our industry to a wider audience by promoting a better understanding of this legislation at the construction site level. We are proud of Speedy’s achievement in winning a Construction Marketing Award in the category ‘Campaign of the Year’ for its ‘Safety From The Ground Up,’ said to be the largest Health & Safety focused campaign ever undertaken by a tool and equipment hire company. Speedy’s campaign was aimed at providing clear, concise and comprehensive communication of the new regulations at all levels, from site through to the boardroom, or, as the title indicates, ‘from the ground up.’ Speedy’s package of information, distributed to site by its sales teams, included a 16 page booklet on the regulations, a pocket guide for use on site, posters, desk pads to remind office and site personnel of the new regulations, stickers for use on hard hats and lockers. Hundreds of ‘Tool box talks’ were also given at site level. The campaign has not only helped to differentiate Speedy in the market by demonstrating its commitment to the issue, but also led to a significant increase in sales revenues, with access equipment up 28% on the previous year. We are not suggesting that every hirer should invest as much as Speedy did, we are merely pointing out the opportunities that await you if you can also raise your game. ...Two Catherine Stratton’s 2006 Tool Hire Top Ten, commencing on page 25, is essential reading in this issue. In particular, take a good look at Table I on Current Annual Turnover. This indicates the growth levels that we anticipate for the top ten tool hirers. A year ago, we projected an aggregate turnover of £653m for these ten companies. The actual total turned out to be £663m. Our 2006 Current Turnover Table forecasts an aggregate value of £730m, a predicted overall growth rate of 10%. Extrapolating statistics is a hazardous undertaking, but it seems clear from these tables over the past few years that the tool hire industry continues to grow at a rate above that of the overall UK economy. Estimates of the actual size of our industry vary widely. Last year we held to our view that it was worth in excess of £1 billion. The projections from our Current Turnover Table lead us to revise our valuations significantly upwards. Experience and observation over the years with regard to the overall plant and equipment hire industries in The Plant Hire Investment Report would suggest that the top ten companies account for rather less than 50% of the industry’s revenues. If we apply a similar criterion to the UK tool hire market, this suggests a value approaching £1.5 billion. ...Three No one is more passionate about the success of our industry’s exhibition than EHN and we urge all hirers to find the time to visit the Hire Show later this month. Starting on page 35, we have provided a comprehensive preview of new products that can be seen for the first time at the event. To continue to differentiate yourself from your competitors, get along to ExCel in London’s Docklands to find that new profit earner for 2006. Many of the latest tools and equipment on show have been developed in response to Health & Safety legislation, so, all sorts of opportunities await you. We look forward to seeing you at the Show. Executive Hire News › Archives › January 2006 › Executive Hire Forum › Reasons to be cheerful...
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